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- The Gold & Dusty Pink Collection
It's no surprise the first collection is all about ‘dem pinks & golds with gorgeous flowers on a desktop dreams are made of. A clean white desktop, with stationery in shades of dusty pink with gold accessories, and a fresh notepad just waiting for all your new ideas & lists… sounds just dreamy, right? The Gold & Dusty Pink Collection features everything you need to style your next blog post or Instagram graphic in a modern and trendy way—without actually having to change the state of your real desk! You can instantly elevate the look of your content with these high-quality images without spending hours cleaning up your own space. (‘Cos let’s be real...Ain’t nobody got time for that!) From clean white backgrounds to gorgeous shades of dusty pink stationery & accessories with accents of gold, this collection’s imagery is perfect to add an extra feminine touch throughout your business. There is a notepad, keyboard & mouse, and other lush desk accessories in a variety of jam-packed or minimal styled flat lays. With images having loads of clean white space for you to overlay your own text, as well as imagery that has loads of detail, there are plenty of options for you to use in so many ways and with so many different subjects such as: The Life Of A Business Owner Working From Home (WFH) To-Do List Blogging Productivity Professionalism Success Organisation Office Decor & Workspaces Daily Work Routine Inspiration Note Taking Goal Setting Planning And So Much More Perfect for women in business, such as: bloggers, course creators, coaches, service-based businesses & all lovers of pink. If you want to convey a sense of professionalism, productivity, and success, or simply want to look like your desktop is Insta-worthy, these stunning visuals will make all those dreamy-dreams come true. And, if you’re a fellow female content creator or looking to appeal to a more feminine niche, these styled stock photos are just what you’ve been waiting for. Simply add one (or all!) of these high-quality stock photos to any project, such as your: Blog Pins Social Media Website Marketing Materials Email Marketing Freebies/Lead Magnets Course Content and more! With Love Monique xxx P..s Scroll to see all the Insta-Worthy workspace images in this collection...Click to take you to the whole collection
- 13 Creative Ways To Adapt Styled Stock Images To Work For Your Brand
Styled stock images are great for a multitude of purposes and quite frankly, no matter the nature of your business or the segment of the market you serve, they are indispensable to enhance your brand image and get some eyeballs your way. Wow! that was a mouthful...now I'm hungry again...I digress! When you buy styled images, you are making an investment in your business that can potentially provide you with great returns in the future. And, as with any other investment, you would naturally want to get the most value out of your styled photos as well. There are many ways you can use styled images to adapt to your unique requirements. After all, each business is different and every fempreneur has her own needs and vision. The following are 13 creative ways you can adapt styled stock images to make yours work for you and your brand... Creative Way To Adapt Styled Stock Images To Work For Your Brand 1: Cropping One of the most incredible things about the stock images from SHOP is that they are all high-resolution. This means that when you choose to work with one that has loads of detail or props in them you can easily crop into specific sections of the images without it getting pixelated or compromising its quality. The same image can be used multiple times and for different online purposes just by cropping into different areas of the image and creating a whole bunch of unique images from the one. Perfect for Facebook or Instagram and for staying on brand. This is perhaps the single best way to get the max value out of the images you have purchased. Plus, you could use this to suit any particular need of your business. For other images, you may not want or need to use the whole image but just a select part of it. In such cases, cropping will be your best option. This can be particularly useful for different online purposes like banners, headers, social media images, etc. Creative Way To Adapt Styled Stock Images To Work For Your Brand 2: Play With Aspect Ratios Let's take Instagram for example... As you know it has very specific aspect ratios for all the different features of the platform. From its general feed images to stories and IGTV. An image you may have liked the composition of in its native size can look totally different from how you had imagined it to look at the 4:5 aspect ratio that Instagram loves for its feed images. The same can be said for how an image in your feed may look different to how it could look in your Insta Stories. Changing the aspect ratio of the image as you upload to Instagram can sometimes work out for the best but not always. My advice is to have your images ready in the platforms preferred aspect ratio before uploading to avoid disappointment and to be better prepared. It’s both interesting and amazing that the same photo can look totally different just by changing its aspect ratios. There are many apps that can help you do so. In fact, even the native camera or photos apps in your smartphone can do that easily. And there are tons of different programs available for desktop as well! My favourite in Canva! Creative Way To Adapt Styled Stock Images To Work For Your Brand 3: Sprinkle Some Text Some great looking text with a styled image as a background can really enhance the delivery of your message. It makes the images even more alluring and can be really useful to grab attention, think Pinterest Pins and Quotes for Instagram or Facebook or even for dropping some knowledge bombs and educating your audience. What’s more, adding text in your brands' fonts is synonymous to the elements of your brand and business, making the overall image truly yours. Styled images overlaid with text are great for social media, especially Instagram and Facebook. In fact, they should be vital components of your social media marketing strategy for sale and promo announcements or the launch of a new product. Creating them is as easy as dropping the image in editing software, and adding text with the text tool. I highly recommend Canva if PhotoShop and Illustrator aren't your thing. Creative Way To Adapt Styled Stock Images To Work For Your Brand 4: Change Colors It may happen that sometimes you love the image, the individual components, the way they are all styled, but you want a slightly different colour. Most of us face this problem with clothing, shoes and accessories but unlike this case, it’s quite easy to change the colour of your styled images. Almost all editing software (even ones designed for beginners) allow you to adjust the hue of your photo. It’s as easy as selecting that option and playing with the slider to change the overall colour of the image or the colour of a particular element or object in your image. Creative Way To Adapt Styled Stock Images To Work For Your Brand 5: Add Your Own Design Elements There is a lot you can do to a styled stock image. In a way, they are like blank canvases. Well, not exactly a blank canvas, but you get what I mean. Whether you are a blogger, course creator, online coach, designer, digital product maker, or all-around Boss of your own business, you can add your own design elements to a styled stock images to make them more your own. I use Photoshop and Illustrator all the time so it's totally second nature to me but there are simpler yet just as efficient programs like Canva that are perfect to get creating with too. It doesn’t have to take that much time and all. And don't forget you can use those same design elements as a base or template for your next creation, which will speak the overall language of your brand and create that cohesive look you are going for. Creative Way To Adapt Styled Stock Images To Work For Your Brand 6: Change Orientation A really smart way to make the same image look totally different is to change its orientation. This means flipping it horizontally or vertically. You could even rotate the image, just a bit or a whole lot if it makes sense and keeps the beauty of the image alive. This can easily be done in any native apps on your phone or Canva. Doing so might even help you create the perfect space for where you want to add text. TIP: Don't flip the photo if there is any kind of text in the image...That will look weird, unless of course, you can edit the text out in Photoshop, then flip away. Creative Way To Adapt Styled Stock Images To Work For Your Brand 7: Add Color Overlay Colour overlays can make your already awesome styled image pop out even more. Choosing to do so with your brands' colours will add that cohesive look and style of your brand to make it more recognisably yours. The way to do this is by simply placing a colour element on top of your image in any photo editing software and then changing its opacity until it is just right. Again, Canva is perfect for this! Creative Way To Adapt Styled Stock Images To Work For Your Brand 8: Add Flare With Filters If you have used Instagram, Facebook, Snapchat or any other social media apps, you will be well aware of filters. They tweak the images by playing with several different parameters to give a different look from slight to a totally drastic change. These can be applied to change the mood and feel of the image. This too can be done easily on any social media app or even standalone photo editing apps. The effects available on different apps will differ so it’s always a good idea to have a whole bunch of different apps to play around with so you can get the image to look just the way you want it to by knowing which filters do what, where and when. Creative Way To Adapt Styled Stock Images To Work For Your Brand 9: Blur It Adding a blur to images can make the different elements and objects in the image quite hard to recognise and therefore, adds a sense of suspense. You can blur the entire image to use it as a background to add crisp text on top of or you can blur parts of an image to make the key object stand out more. Either way can create some unique results. Technology companies and blogs do this all the time. But it can also be adapted to your particular work. Adding a blur is easy-peasy with the right photo editing software. Creative Way To Adapt Styled Stock Images To Work For Your Brand 10: Use With Screenshots What’s great about styled stock images is that they are digital images that can be digitally manipulated. One of the most creative ways you can use them is by adding screenshots of your digital products, services or offers to styled stock images. You can also add a screenshot of your website, social media page, or anything else to give a feel of what it is like before specifically going there. Of course, you would need a styled image that has a computer, smartphone, tablet or even a frame in it to incorporate your screenshots into them. This is a great way to casually put your business or brand, it's offerings and services in front of your audience in a new way. Creative Way To Adapt Styled Stock Images To Work For Your Brand 11: Use a Gradient Fade When you are dealing with images, sometimes you can really get creative to use it in the way you would like. Fortunately, there are tons of editing options. Using a gradient fade is one of the cooler ones. You can use this trick to create white spaces in an image. But why would you want to do that, you may ask? Well, some photos already have white spaces in them for you to place your message on. But sometimes, you can make some space yourself. To do so, you can use ‘fade to white’ or any other color that goes with the image or your brand. You just need to add a solid box over an image and then fade the edges of the box so that it blends perfectly with the background. To make the edit flawless, you can use a colour picker tool. Creative Way To Adapt Styled Stock Images To Work For Your Brand 12: Isolate Objects Every image comes with a background. However, that doesn’t mean you have to keep that background. That’s the beauty of styled stock images. You can edit them to your heart’s content without compromising on the quality. So, you can remove the background of an image to isolate the objects within it. There are many reasons why you would want to do that. For one, removing the background can increase the focus on the objects. Or, you can drop those objects onto other styled images if they fit. You may also want to create more space to insert text where there may otherwise be a busy background, no problem at all, just remove the background to get the space you want. Yes, a moderate amount of editing will go into this, but the end result will be amazing and totally unique. TIP: Canva has an easy-peasy background remover feature which is quick and easy! Creative Way To Adapt Styled Stock Images To Work For Your Brand 13: Choose Your Signature Collection Styled stock images are an investment in your business. So, you should use them again and again to get the most returns. One of the ways you can do that is by creating your signature collection. This will also go a long way in enhancing your branding. As we all know, branding involves repeating the same message, style, colours, fonts, etc until they are embedded in your audience’s minds. So, you can create your unique “signature collection” of images such that whenever you use it, your viewers will immediately know that it’s you! It will make them take notice. This is one of the main reasons why I create large collections with such a variety of images in them. Once you find a collection that you love, you’ll easily be able to create your perfect bundle to get started with and, if needed, keep coming back to it and find new ones to use. This will keep that consistent look and feel of your brand. When you find images from different collections that you love, you’ll easily be able to use them with one another as there is already an overall consistent way the collections are styled and edited. This is purposefully done on my end, with the very reason for consistency in mind. All you have to do is drop them into your various channels and voila, you are, consistently, done! TIP: You could use the same image for your "Tip Tuesday" info or when you announce a sale. With this type of consistency, your community will immediately recognise what you are dishing out and stop their scroll to take in that post's value. This is great for both Instagram or your Facebook group. There is so much you can do with your styled stock images. The sky is literally the limit. You can use your styled images in your social media feed, blog posts, website, email newsletters, product promotions, and tons of other places. The 13 ways that I have mentioned above are the main ways you can adapt these images to truly make them your own no matter where you use them. I would love, love, love to see you guys use them creatively to build your brand and grow your business. Using stock images will certainly help you with the aesthetic part of your branding. And as we all know, branding is one of the pillars of creating a thriving business. So, there you have it. 13 ways to use your styled images that even the most novice users can get the most use out of their images from Shop Now that you are armed with the tools you need, grab your favourite images, and start creating! Customizing stock photography can be fun if you’re not afraid to experiment. With Love Monique xxx P.s. I'd also love to hear what programs you like to use to work with to create your imagery. Let me know in the comments below along with any other suggestions you might have to help other business owners to get the most out of their images!
- 13 Places To Use Styled Stock Photos To Build Your Brand
The time to differentiate your business and brand is now! Entrepreneurs are always looking for new and improved ways to elevate their businesses and enhance their brand image so that they can distinguish themselves among a sea of other products and services. Using styled stock images is one of those beloved methods leveraging which millions of business owners have benefited in ways they couldn’t have even imagined. You can think of them as the glue that binds your efforts to build your business and forge a successful brand. In a world ruled by social media platforms likes Facebook and Instagram, choosing the right photos is more crucial than ever. Fear not though, styled images are tailor-made for exactly that! In today’s world, there are two things that will determine your success. One, how you present yourself and two, whether or not you can grab people’s attention. If you do the first well, the second will be taken care of automatically. So, you really just have to make sure your business and brand are irresistible in the eyes of your audience. Thankfully, styled images can be used in a number of places to help you do just that. Not only will they help you save time (a frustratingly limited resource), but they will also help you build a recognizable brand if you choose images that go perfectly with its style. As the options are virtually unlimited, you should have no trouble finding just the right images. Aaand, when you use these photos on various channels, it will help you create a synergy that will make your business go skyward! You thought they can only be used for social media? Nope! There’s an entire list, my friend. And who doesn't love a good list? Here’s one that’ll serve as your guide... Where To Use Styled Stock Photos For Your Brand: 1 - Social Media Graphics Social media is the name of the game these days. No matter who you are or what you do, having a social media presence Is. A. Must. The amazing things it can do for your brand and business are huuuge! It’s beyond any doubt, the number one weapon in your arsenal today. You can take things on an entirely new level by using stock images for all your social media needs and there are sooo many places to use them there. Here’s a list, which can no doubt be longer but it's a good start: Instagram Feed Carousels Stories Lives Video thumbnails IGTV Highlight Covers Ads Reels Facebook Banner Images for your Page Banner Image for Group Posts Ads Twitter Header Posts LinkedIn Header Posts There are other avenues as well but these are particularly indispensable considering just how many users there are on these platforms. Attention is the currency of the internet. Make sure you gather as much of it as possible. Where To Use Styled Stock Photos For Your Brand: 2 - Blog Post Graphics Blog posts are great resources to communicate with your ideal audience. They can be used for information sharing, educating, product announcements, offer announcement or even just general sharing of your thoughts. If your blog post contains a styled image as the main attraction point, a user will be far more likely to check it out. Images invite people to click on a piece of content as they can say a thousand words without even saying anything. Depending on how long your blog post is or what it is about, you might only want one main image, as the header for example, as well as a pinnable one or you might want a whole bunch of images to break up big walls of text or to show examples of topics you are going over within your info. That’s why bloggers, YouTubers, news writers, and the likes, all ensure that the image associated with a content piece is as attention-grabbing as possible. It can multiply your clicks and views in no time at all! Where To Use Styled Stock Photos For Your Brand: 3 - Pinterest Although Pinterest can sometimes be considered a social media platform it is a search engine and is a highly useful platform if leveraged properly. If used to its best capabilities it can be very worthwhile in getting more eyes and therefore more traffic to your blog post and website. By optimizing your blog graphics as Pinterest pins, you'll be that extra step ahead in your Pinterest game. You'll be able to make your pins stand out and get them in front of more eyes. Stock images can make your pins so attractive that the viewer will not only feel compelled to visit your blog or website but will also increase the shareability of your pins. At the end of the day, it’s all human psychology. When you see something beautiful, you naturally want to know more! You can use this to drive more traffic to your website that will, in turn, increase your sales. One of the best ways you can do this is by using the hero image of your blog post to also create a Pinterest friendly graphic, which can then be placed at either the beginning or end of your post. Remember that on Pinterest, Pins are at their best when vertical and are mostly a combination of graphics as well as text. Power users of Pinterest will immediately recognize these awesome pinnable images. As such, they will be more inclined to save and pin these to their boards too. The more your posts are pinned or shared, the better it is for you. To make graphics for Pinterest easier and faster, you can create a template that you could use across your posts. This will also help in enhancing consistency. Where To Use Styled Stock Photos For Your Brand: 4 - Mock-ups / Product Displays Presentation matters. Sometimes it matters even more than the product or service itself. This sounds counterintuitive but that’s what psychology says! And it’s true when you observe what happens in the world. Humans do judge a book by its cover. Period. You can use this knowledge to make sure that they judge yours the way you want them to. Initially, your ideal audience won’t care about how good your product is or who’s selling it. All that will matter to them is how it “looks”. ‘Looks’ being the operative word, in case that wasn’t clear. Using mock-up images can present your product in a clean, elegant and minimalist manner that will instantly make it appear professional, stylish, elegant and worthy of your audience’s attention. Seeing as mock-ups can be digitally manipulated you can easily place the screenshot of your product/service/website or social media of your choice right where it needs to be in the smartphone, tablet or laptop screen of the mock-up image. This is a great way to nonchalantly put your business, brand, and products in front of your audience in a way that may not always be as easy to otherwise do. Where To Use Styled Stock Photos For Your Brand: 5 - Educational & informational Content This one is a biggie. And to understand this, you can take a stroll down memory lane and recall the time when you were in school. Didn’t you use to be more excited to get learning materials that had pictures in them in contrast to the ones that were all text? The same thing applies even today. Thanks to the internet, it’s easier than ever to provide courses and educational content for people who want to learn something from the comfort of their home. If you include styled images in the background of your courses, slide decks, presentations, workbooks or freebies not only is it a great way to infuse your brand in your content but your students or users will be much more attracted and involved in the content too. This will make learning way more fun as well as elevating your content and making it way more memorable for your audience. Where To Use Styled Stock Photos For Your Brand: 6 - Website Your website is your address on the internet. It’s your home. And just like your real home, you’d want to make sure your internet home looks as gorgeous and inviting as possible. There are so many places on your website where using styled images will instantly give it the face-lift it deserves. These can be incorporated in: Website Banners Parallax or Background Image Hero Images Landing page About page Services page Product page Sidebar Navigation/Images Buttons Shop Listing images Website Footer Contact page Coming Soon page … and more! A polished website will go a long way in convincing your visitors to stay for longer periods of time and keep coming back for more and more. Where To Use Styled Stock Photos For Your Brand: 7 - Sales Page You and I both know your sales page is very important. It’s where the visitor makes their final decision about purchasing your product or service. The Sales Page is literally the page you direct all your traffic too. This traffic could be from ads, social media or any other source. As such, you need to craft an awesome, attractive sales page that your visitor just can’t click away from. You need to make sure that you do everything possible to make them click on that ‘BUY NOW’ button. Using engaging imagery on this page will go a long way in helping you do just that. It will not only keep the visitors’ attention pinned on the sales page, but it will also initiate a positive emotion. Using styled images on the sales page is also a great way to break up the copy into specific sections, keeping your visitors hooked, eager to keep reading and essentially encourage them to make that purchase. As we all know, sales is an emotion-driven decision. So, your imagery should evoke a positive response from your visitors. It is best if the images can help them visualize what it would be like to have your product or service. For instance, if you are selling a course on how to be more organized and productive with your work hours, you could use an image of an organized desk. You could then take it a step further by using a mock-up image from the same collection to include the title of the course or the content page to give it more of a physical form. This will help the visitor imagine the end results they can expect by using your course. This initiates a positive emotion that results in sales! Of course, your copy and information are crucial too but a little more beauty and style on your sales page can make the difference between someone buying your product or choosing to click away. After all, a photo is worth a thousand words and having the perfect imagery with your impressive copy is a winning formula for a Sale Page that converts. Where To Use Styled Stock Photos For Your Brand: 8 - Email Sign Up Popup To sustain and grow any business, you need numbers. You need to build an army of followers so you can keep getting recurring revenue. Building an email list is probably the number one method to do so. How about jazzing up your email sign up popup on your website with a stunning image, which will take your copy and offer to the next level and make users that much more likely to give you their email addresses. This small step can result in huge returns for you down the road. Pop-ups are still a highly effective way to grow your mailing list. Most people will sign up happily to your emails if they find value in your offering. To nudge them into giving you their email addresses, you need to make that pop-up as attractive as possible. The best practice is to use imagery that is consistent with your brand and overall style. This will make the pop-up appear right at home and not “spam”. Also, if you are offering some sort of lead-magnet as part of your email list building strategy you can showcase it in a mock-up image in your pop-up to build interest. For instance, if you are offering a free checklist, you could use an image of an iPad mock-up showing that checklist. It gives the visitor an idea of what the checklist looks like and they would be more willing to let you have their email address in exchange for your highly valuable lead-magnet. Where To Use Styled Stock Photos For Your Brand: 10 - Freebies or Lead Magnets Lead magnets can be great to get people to notice your brand while gathering their email addresses and other valuable information at the same time. These lead magnets can be strategically placed throughout your website. You can include them in your sidebar, landing page, and even at the bottom of a blog post which has content related to your lead magnet. To put the icing on the cake (ooo cake!), you can make use of styled images in your lead magnet. Styled images can be used from your opt-in pages or pop-ups (as previously mentioned) to your freebies/lead magnets to help generate all the interest it deserves. If you’re adding an element of beauty on top of what is already valuable, your potential customers will LOVE it and YOU even more. Also, who doesn’t love some gorgeous looking freebies? By now, you should be well aware that most human decisions are influenced by emotions rather than logic. You can use this understanding to nudge them into getting your lead magnet. For instance, if you are offering a free chapter from your course as your lead magnet, you could present it in an image of a laptop mock-up. As such, your audience will get a feel of what they can expect, giving a more physical sense of your digital freebie which gives a sense of immediately getting something for free as soon as they handover their email address. Instant satisfaction! #winning Where To Use Styled Stock Photos For Your Brand: 9 - Email Newsletter Email newsletters are a great way to stay in touch with your current and potential customers. In both cases, styled images can spruce up the content of your newsletter and encourage the users to read what you have to say and to see what you have to offer them. It can also give them the ‘branded effect’ such that they are immediately recognisable and distinguishable as soon as your newsletter lands in their inbox. A styled image can also be cleverly used as a call to action button in your newsletter. This can enhance the chances of a subscriber clicking on it. Where To Use Styled Stock Photos For Your Brand: 11 - Promotions Promotion graphics for sales, bonus offers, launches, a special event and competitions or give-aways are a great way to attract as many of your ideal customers as possible and guide them towards your product or service. As stated earlier, attention is the currency of the internet. If you have enough of it, you can grow and thrive. Styled stock images can go a long way in creating these graphics for all your promotions content needs. Using styled stock images in your promotional campaigns will not only turn heads but keep them turned in your direction. Where To Use Styled Stock Photos For Your Brand: 12 - Advertising Ads are made for one purpose and one purpose only, to get the right eyes on your products or services. What better way to do that than with imagery that gets the attention of your ideal online audience. Having the right imagery that connects with your ideal audience can make or break whether that someone clicks on your ad or keeps on scrolling. Quality styled stock photos can be the exact visual queue that your ideal customer is looking for, for them to make that much-deserved click to "Sign-up" or "Learn more". Where To Use Styled Stock Photos For Your Brand: 13 - Print Media Even in the age of the internet, print media still has its perks. You shouldn't underestimate the effect of an attractive looking pamphlet, brochure or even a business card. People still save these for when they would need them. Whether it is for an event, an upcoming product launch, a new business, a workshop, conference, an in-person meet-and-greet or anything else, styled images can be instrumental to induce interest among people who can make a significant difference. At the end of the day, styled images are a great tool. A tool that can be adapted in any way to suit your specific needs. With a little bit of creativity, you can apply these to any imaginable scenario to benefit your business. You can quite literally create that ‘vibe’ or ‘energy’ that people will love to engage and associate with. That’s the ultimate goal, right? Since this is also a highly affordable solution that has huge returns for you and your business, it is a no-brainer to make them a part and parcel of your business. You will not only differentiate yourself from others, but you can also construct your very own solid brand image that people will fall in love with. Now that you know all the awesome places where you can use styled stock images, that will increase your visibility online and ultimately grow your biz, set some time aside to implement your imagery throughout your online businesses and create that cohesive look and feel that you and your brand deserve. With Love Monique xxx P.S. If you'd like to start using styled stock images for your biz in any of the above suggestions join the CLUB and get access to a monthly code that gives you access to a free styled stock image that you get to choose! Did you know about all these places you could use styled stock images in? Have I left any out, I'd love to know...





